How web monitoring increases productivity

The internet is undoubtedly one of the most powerful tools for improving business productivity. But it’s also a magnet for procrastination. With unfettered access to the internet, it’s easy to stray away from your important work responsibilities.

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Twitter’s new dashboard app for SMBs

Fishes are known to travel together in schools. They do so as a defense mechanism against predators or as a means to find a mate. Rarely do we see a fish making its way through the ocean unaccompanied. Schools of fish are the Twitter equivalent of celebrities or public figures, whereby lone guppies are SMBs […]

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Build an Online Community for your Business

The word ‘Community’ is derived from the Latin term communitas meaning ‘things shared by many or all’, which hints at our innate desire to connect with others. With the Internet being such a powerful medium, connecting people regardless of their locations has never been easier.

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Should you buy a Chromebook?

By now, you’ve likely heard of the Google Chromebook: the sleek, sexy laptop that works primarily through an internet connection. If you’re on the verge of buying a new laptop, you may have considered one. But you may also have doubts whether or not it’ll be able to accomplish the tasks you need to complete.

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Infuse life into your old laptop

It can be tough to see your laptop die. While you likely shared many good moments with it, undoubtedly, there will come a time when it’s ready to be retired to the back of the closet or disposed of. If you are lucky enough to still have yours hanging around the house or office, then […]

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How to choose the right VoIP system

Let’s face it; your office landline is a thing of the past. As the means of communication becomes more digitalized, Voice over IP (VoIP) services is rapidly taking over. Gone are the days when you would miss an important call and not even be aware of it.

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IT Security Policies you need to implement

Most business owners have an employee handbook. But when it comes to the online security of their business, often times this portion is either not adequately addressed, or not addressed at all. However, with cyber crimes an ever increasing threat, and the fact that employee error is one of the most common causes of a […]

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How to fight back against ‘rant’ sites

While ‘rant’ sites are not new, for many small and medium-sized business owners, the words found here from unsatisfied customer can sting. Of course the hurt from words pales in comparison to the damage done to your organization’s online reputation.

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Social Media in the Middle East

It’s possible you take your access to Facebook, Twitter and other social media platforms for granted. Maybe you’ve never thought about what a world without news feeds and constant updates and selfies from your friends and acquaintances is like. While there are moments when we’re all fed up of so-and-so’s latest attention-seeking Facebook status or […]

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How to respond to criticism online

The majority of the population uses the Internet everyday. And when a customer feels they’ve been wronged, it is incredibly easy for him or her to go online and vent their frustrations. So when this happens, how do you handle it? Here are some tips as to how to react to negative brand criticism, so […]

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