If you’ve ever received what looked like a personalized email from a huge corporation, there’s a good chance it was actually written using an email automation platform. This technology saves time and money while strengthening customer relationships, and contrary to popular belief, it is well within most SMB budgets.

From accounting to inventory, small- and medium-sized businesses (SMBs) need various systems to function, and managing them simultaneously is a colossal task. Enterprise resource planning (ERP) software can help you manage these systems efficiently and improve business performance.

Why do some companies fail their disaster recovery plan (DPR) audit? Perhaps because they did not get the right information for it. They say experience is the best teacher; thus, nothing beats what you can learn from real-world case studies. See what you can learn from the following case.

Building rapport with customers has never been easier with customer relationship management (CRM) software. You can keep track of contact information, buying preferences, and sales patterns. It’s a must-have for all sales and marketing teams. If you want to know how to make the most out of your CRM, follow these tips.

Clever business owners utilize an uninterruptible power supply (UPS) during disasters like fires, storms, and other emergency situations. A UPS is usually set up for desktop computers to give users enough time to save their work and progress. Another useful power-saving plan for emergency situations would be to use a UPS for networking gear.

We all want to become more productive. Business gurus always emphasize the importance of time management and taking breaks to avoid burnout. But aside from motivating yourself to work more efficiently, there are plenty of tools that increase your daily output.

We are taught never to judge a book by its cover. But in this superficial age, looks are everything, especially for websites. Your website is a customer’s first impression of your business, and if it doesn’t wow them, you’re losing money. Follow these best practices so you don’t end up in that situation.

Companies such as Apple, Samsung, and others have turned mobile phones into mini-computers that can serve as a substitute for your laptop, or as a storage device. If you’re using a smartphone as a communications and storage device, backing up now would be a wise move.

Small- and medium-sized businesses don’t have the time to maintain IT infrastructure, let alone assess whether it’s still driving value for the company. However, if you want to ensure everything runs smoothly, it’s important to be proactive and conduct technology business reviews when you can.

Investing in customer relationship management (CRM) software is absolutely essential for small- and medium-sized businesses that want to up their sales performance. It helps sales departments understand their clients, tailor their marketing efforts, and more.