When Kenya natives James Njoroge and Julius Kihumba launched Century Homecare in 2012, they initially set out to expand home health care across the state.
But the co-founders, friends since high school and now brothers-in-law, found their niche in providing home health services to Worcester's underserved minority communities."Home health care becomes a very personal experience. You don't just send anybody. You have to develop a certain level of trust. By sending a Spanish-speaking person to [a Spanish-speaking client] it makes them much more comfortable," Njoroge said. "There's a level of trust when you share a cultural background."
Tapping into this market, combined with a commitment to going the extra mile for their patients and long-term investments in their employees, has led to exponential growth for Century, Njoroge said. Open for just about three years, today the home health provider operates statewide with 600 employees and four branches. Read More
Source: Worcester Business Journal Online
